As the Designers’ Advisor, Polly Williams guarantees that clients will come away from her consultancy sessions inspired, with new ideas and clear plans for how to launch, grow, shake-up and/or streamline their businesses.

But don’t just take her word for it! In this section, you will find testimonials from her clients, all of whom are part of the Camberyard Collective. Polly’s wide client list includes established designers and those just starting out; industry professionals such as photographers and CAD technicians; as well as both recognised and emerging brands. With an international client-base – from countries such as Germany, Portugal and South Africa – she carries out her sessions in person in London or virtually.

Take a minute to see just how - through her customised packages – Polly has transformed their businesses.



What our clients & industry partners have to say

What our clients say

From our clients & industry partners

Testimonials on our Plans

The Business Development Plan

Your business development plan and follow-up phone consultation

The Marketing Action Plan

Your marketing plan and follow-up phone consultation

The Company Launch Plan

Building the foundations of your interior design business

The career change plan

How to become a successful interior designer



What Our Clients Say

Camberyard is an inspired idea; designers will benefit from Polly Williams's extensive knowledge of the interior design industry, her understanding of luxury brand marketing and creative thinking.

Jenny Gibbs, OBE Principal/Founder of KLC School of Design

Polly has been my mentor since I moved to London two years ago. Her wisdom and guidance as I’ve set up my business in a new city have been invaluable. She highlighted and gave useful advice on all the key areas of an interiors business, from accounting to social media and PR. Where I didn’t have contacts, she made introductions, sending me to many events where I met new people from the trade and which opened new doors. I wouldn’t be where I am now if it weren’t for Polly: her energy, ideas, belief and little black book!

Ana Engelhorn Camberyard Collective member, Interior Designer

I approached Camberyard 4 years ago with the intent of elevating my business - Polly was just the ticket to help me step it up a gear… Polly’s industry contacts, invaluable knowledge and calm approach have given me the impetus to fine tune the workings within my studio. Camberyard have given me the key to unlocking the latest information by attending the various workshops on offer, networking within the industry with other Interior Designers, craftsmen and suppliers, and even an invite to sit on a panel at Decorex, hosted by Polly herself. Whether you are looking for education or simply a guiding hand and a cheerful face Polly will be there to help you take the next step.

Henrietta Holroyd Camberyard Collective member, Interior Designer

We've been working with Camberyard for over 4 years, since the very early days of our business. Throughout that time Polly has provided invaluable insight, guidance and support garnered via her unique aptitude for assessing the strengths and challenges of a business within the context of the design industry. Unlike a generalist business coach, Polly offers a personal and tailored approach that is grounded in many years of experience within the sector - she understands the pitfalls and the opportunities and is a master of strategy. We have also taken advantage of the broader network of contacts that Camberyard maintains for practical business services such as accountancy, as well as benefiting from the many networking events that are run for the collective. These opportunities have undoubtedly unlocked conversations and connections to potential clients that would otherwise never have happened. Above all of this, Polly is an absolute pleasure to spend time with, personable and warm, she has an innate ability to tap into the personalities and individual strengths of those whom she mentors providing endless encouragement that instills a spirit of belief and opens up a world of possibilities. The growth and success of our company are a testament to her counsel - possibly the best investment our business has ever made.

Ana Azevedo & Renata Texiera Founders Kassavello, Camberyard Collective member, Brand

Starting my own design studio was difficult. As designers we are inherently concerned with the creative outlook and often neglect other facets of running a business. Polly was instrumental in helping me look at the bigger picture; to address and finesse all the parts in more detail. She also has an uncanny ability to connect the right people; most of my supplier network are Camberyard clients. Till this day, Polly is and will always be my sounding board.

Ziad Alonaizy Camberyard Collective Member Interior Designer & Brand

We have worked with Camberyard over the past few years, in a variety of ways, always helping to bring knowledge and expertise to the community. Having got to know Polly during this time, I’m amazed at her enthusiasm, hard work and desire to come up with new ideas and concepts that can help other businesses succeed. Polly has run a panel discussion each year at Decorex to help aspiring and established designers and brands find their way by giving practical business advice, always one of the most well attended talks of the week. Further to that, Polly is a regular provider of blogs for our website as well as taking a stand at the show in 2018 which provided a Business Hub for visitors to receive mentorship and business advice. Having Polly involved in Decorex, not just for the four days of the physical event but throughout the year, has without doubt helped many in our community increase the success of their business strategies. We look forward to working with her for the next few years to come.

Sam Fisher Brand Director Decorex International

I contacted Polly at the very beginning of my journey into running my own Interior Design studio, as I really didn’t know where to start in terms of running my own business, never mind in an industry that I was brand new to. Several years on now and I can honestly say I could not have done any of it without Polly’s expert guidance, knowledge, industry contacts and support. She has literally been like a business coaching fairy godmother - waving her wand and solving my problems! Nobody is better placed in the industry to guide you through creating a successful and profitable business, and her warm and cheery personality mean that you really feel you have a friend on your side. Being part of the Camberyard Collective gives me an enormous sense of security, and I couldn’t recommend Polly and her services enough.

Jen Morton Jen Morton Interiors Camberyard Collective member, Interior Designer

Polly was recommended to us by one of our interior designer clients. We had an established business but our branding and website was in need of a refresh. With her warmth, knowledge and flexible approach, we knew from our first telephone conversation that Polly would be able to offer us the guidance and advice that we needed to move forward. Polly’s “Little Black Book” of contacts has been invaluable in terms of finding trusted suppliers and industry professionals to work with. The support that Polly has offered during the Covid19 lockdown period has been incredible and is true testament to her ethos that “collaboration is stronger than competition”. Polly’s positivity and the way in which she has brought The Camberyard Collective members together for webinars, support and sharing ideas during such a difficult time has been something very special!

Nicole Moulton Black Co-Founder Origins Design, Camberyard Collective member, Brand

Working with Polly at Camberyard is absolutely the best thing we have done as a business. Polly listened carefully to where we were at that time and understood our goals across all aspects of the business and our also our lives. We followed Polly’s focused mentoring plan to enable us to head towards our goals. This focussed approach has been pivotal to our success, accelerating our growth far beyond and far faster than we would have been able to do on our own. Polly’s enthusiasm is infectious and I would highly recommend speaking with her to understand how she can help develop your business.

Stephanie Douthwaite Founder of Chatelaine Interiors Soft Furnishings, Brand , Member of the Camberyard Collective

Anyone who has been involved in the start-up of a new business knows that, in the beginning, we don't have all the answers. We feel passionate about our business vision but every day there are basic questions about business-related issues and sometimes these are a challenge. During the initial phase, I lacked the experience and sometimes the confidence to make decisions. But I was committed to my dream of creating Anna K Studio. Polly quickly became my trusted adviser whenever I needed guidance on issues outside my expertise. I am very grateful for her passion and insight. During our sessions, we addressed every aspect of the structure and the future strategy of my business. The confidence I gained with Polly's help opened up my potential to run a successful business. Most importantly, our sessions helped me to attract new and exciting projects, to become stronger and to act fearlessly in achieving my goals. Not only is Polly a well-respected professional in our industry, but she is also extremely well-connected. Her empathy and her warm personal approach to consulting give her clients the confidence that they are in the hands of a great mentor and, furthermore, that there is a good friend on their side. I highly recommend Polly as a business adviser for anyone who is looking to take their business to the next level.

Anna Klepikova Anna K Studio Member of the Camberyard Collective, 3D Visualisations

Camberyard has been part of our annual Springtime Sessions event since they were founded. Their Spring Brunch and round table discussions are always a highlight of the programme featuring industry experts and interior designers. Through her excellent networking skills Polly delivers events which are interesting and informative and are populated with the wider interior design community. Camberyard also organised a workshop and tour of Chelsea Design Quarter which was targeted at retail clients who were struggling with a particular room. They were all given tips and advice during the workshop and then were paired into small groups with one of the Camberyard Collective interior designers in attendance to visit the relevant CDQ showrooms. It was a great success and we had lots of positive feedback.

Hermione Kennedy Co-Ordinator Chelsea Design Quarter

Having run my company for 18 years, I approached Polly in the view to strengthen my business. Polly helped me take a fresh look at the foundation of the business and start thinking in a different way. Her advice and support have been invaluable as well as all her contacts and connections. Being part of the Camberyard Collective has also been such a great asset especially during Lockdown as Polly organised some fabulous business focused webinars.

Hélène Dabrowski Camberyard Collective Member, Interior Designer

Polly and the team always provided market insight, introductions and fresh thinking to enable us to deliver striking visitor experience content. In addition, Polly was a valuable ambassador for the event overall, recommending many potential clients for us approach for our exhibiting roster.

Stuart Hunter Show Director of House in association with House & Garden, Clarion Events

What can I say about Polly and her Camberyard Collective?... we’ve worked together for years now and I couldn’t ask for a better contributor, sound board for ideas and tenacious promoter of design talent. Polly is a brilliant, business savvy individual with a passion for bringing out the very best in her clients. She strives for that perfect balance of creativity, artistic flair and business acumen, delivering advice, support and strategy with her personable style and deep commitment to her clients. We are so lucky to count Polly as one of our regular contributors within Interior Designer magazine and the Interior Design Yearbook(s), which over the years she has added to by offering up her designers and their work, opening up dialogues and extending that hand of connection within our wonderful design industry. As a mentor she is focused, determined and dedicated and these skills transfer into her contributions to the magazine, sharing insight and offering thought-provoking pieces on the business of design.

Jade Tilley Editor, Interior Design Today Interior Design Yearbook

Polly and I met, virtually, during the 2020 pandemic when I invited her on The Connected Series with Country & Town House Magazine to speak about the ‘Survive & Thrive’ mentality: the importance of continuing to drive positivity and continuous adaptation. Her ability to take information and apply it to the everyday lives, struggles, and challenges is the most invaluable quality. She is a UK design industry leader; empowering and wise. She loves digging into the details, supporting the wins, bring people together and inspiring the designers in her Camberyard Collective.

Sophie Callender Founder & Creative Director Sophie Callender & The Connected Series

Polly Williams was the driving force behind an editorial series during Decorex and has repeatedly demonstrated her resourcefulness and ingenuity; she is a valued ambassador for Dering Hall.

Emily Bingham Manager UK & Europe Dering Hall

Polly Williams understands how interior design businesses work and uses her knowledge and talent for building effective marketing campaigns to boost their success.

Jeff Hayward Director, Wildwood Media

THE BUSINESS DEVELOPMENT PLAN

THE BUSINESS DEVELOPMENT PLAN

Polly has been extremely helpful in taking my business to the next level. I came to her for a 'Business Development Plan Package', with a view to widening my net of prospective clients and developing an effective marketing strategy, including social media. Polly’s knowledge and expertise has been invaluable. Her input was so important in all aspects of the business, including finding a new assistant. I believe Polly’s ‘tailored’ approach is particularly appropriate for niche businesses like ours, and her ability to provide bespoke expertise where necessary is very effective .

PD, House & Garden 100 Leading Interior Designers Completed Business Development Plan

THE BUSINESS DEVELOPMENT PLAN

I approached Polly Williams to discuss my ideas for starting up a new interior business, She has a wealth of knowledge and contacts in this area and the information I received from her was invaluable, She helped me focus on the key aspects of the business and was positive and encouraging throughout the sessions. I would thoroughly recommend her to anyone thinking of setting up any type of business relating to interiors.

CF, soft furnishing designer, Completed business development plan.

THE MARKETING ACTION PLAN

THE MARKETING ACTION PLAN

When we signed up to Camberyard’s Marketing Action Plan, Polly took great trouble getting to grips with how our 10-year-old art-dealing business works. Having listened to us she then came up with clear suggestions of what she saw as our strengths and how to build on them. Her appraisal and ideas of how to develop were utterly realistic and very perceptive. She has helped us shift our emphasis in a small but essential way and her guidance towards getting more editorial coverage in the interior design press has been invaluable. The Marketing Action Plan provides real value for money and, on top of everything, Polly is delightful to work with.

RW, Galllery Owner, Completed marketing action plan.

THE MARKETING ACTION PLAN

I spent quite a few months looking for a PR to help structure the company’s branding and to help us progress with a clear marketing strategy. From day one I knew that Polly was the perfect fit for us. Polly’s mentoring service goes beyond PR and marketing (although her experience and contacts on that front are invaluable) and she will help with any aspect of the business that you may need guidance on or structure around. Polly’s flexible approach is brilliant for fast growing companies who want to cherry pick the aspects of PR that are most appropriate for them at their stage of growth. Polly takes time to review where the business is currently and where it’s going before bringing in bespoke expertise where it’s needed. A much more tailored approach than a ‘blanket’ campaign that many PR agencies offer. Inspiring, encouraging and approachable, with effective strategy and brilliant, fast results that you can see immediately.

EH, Interior Designer, Completed marketing action plan. Now signed up to monthly mentoring package.

THE COMPANY LAUNCH PLAN

THE COMPANY LAUNCH PLAN

Having worked with Polly to develop my business strategy, I found her independent coaching and advice invaluable. Polly helped me focus on the key factors that will make my business a success, alongside practical tips to make it happen. Down to earth and approachable, I always enjoy my sessions with Polly and come away with great ideas.

LB, Interior Designer Completed Company Launch Package now singed up to monthly mentoring package

THE COMPANY LAUNCH PLAN

After graduating from KLC School of Design, I knew I wanted to start my own business, but I didn't know what to do next. I was put in touch with Polly, and I haven't looked back. She has helped me with all aspects of creating a business commercially, and taught me so much about what is possible and how to do it. Polly is not only very good at what she does, but has also become a great support when I have doubted myself, or when life has stood in the way of my ambitions. I can't recommend Polly highly enough.

JM, Interior Designer Completed Company Launch Package now singed up to monthly mentoring package

THE COMPANY LAUNCH PLAN

From our first conversation with Polly, we knew that she fully understood our requirements for launching our business. Her knowledge and skills helped us to focus on where we needed to be; she gave us structure, guidance and confidence in knowing how to attract new clients. Polly has been paramount to our business in taking it forward - so much so we signed up for her Three Month Mentoring Plan. It has been hugely helpful knowing we have Polly's support; she's always gone that extra mile for us. We look forward to working with Polly more in the future and cannot thank her enough.

J & A, Interior Designers Completed Company Launch Package now signed up to monthly mentoring package

THE COMPANY LAUNCH PLAN

After completing the company launch package with Polly, I can confidently say I feel more positive and prepared for the future. Polly not only encouraged me, but structured my business to enable me to effectively execute my business plans. From social media to daily time schedules, working with Polly has been invaluable. I will be sure to continue my catch-ups with her and Camberyard.

MI, Interior Designer in Care Home Sector Completed Company Launch package

THE COMPANY LAUNCH PLAN

From our initial meeting, I was excited to find someone who believed in my ideas and was excited to be part of the journey. Polly’s expertise helped me to clearly define my core company drive and message. There is something empowering about someone who believes in you and what you are trying to achieve. Polly has been there every step of the way, guiding and supporting me, whilst continuously helping me to re-evaluate my company, ensuring we stay true toour core principles and that I keep my feet firmly on the ground. I feel organised, focused, empowered and driven. My idea is no longer just an idea; it is a well-structured, carefully planned service,which has been positioned thoughtfully and very well received. Without Polly’s guidance, my business would have stayed an idea, or I would have taken much longer to get to where I am today.

DT, CAD consultant Completed Company Launch Package , now signed up to monthly mentoring package

THE COMPANY LAUNCH PLAN

I met with Polly to help launch my company and streamline our website and branding. Polly delivers exactly what she promises and more. Her mentoring and flexible approach is invaluable; her enthusiasm is infectious. Polly was proactive in guiding me in the right direction with her wealth of knowledge about the interior design industry, alongside her unique marketing and branding ideas. Polly worked with me on my website concept and liaised with the graphic designers until my website was perfect. I am so grateful to have found her and will be engaging her services again in the future.

RD, Interior Designer Completed company launch package

THE COMPANY LAUNCH PLAN

When I started my own company, I was unsure how to attract new clients and find the right type of clients for my interior design business. I began working with Polly, who advised me to do the Company Launch Package and it's helped me tremendously. I feel more confident in finding new clients and focusing on what is most beneficial for my business and moving it forward. I cannot thank Polly enough for the help and confidence she has given me. I have also signed up for the three month mentoring package, as I really value Polly's help and opinions with taking my business in the direction I want it to go.

KW, Interior Designer Completed company launch package, now signed up to monthly mentoring package

THE COMPANY LAUNCH PLAN

How lucky we were to discover Camberyard by chance! From our first chat with Polly, we knew she was the right person to help us launch our new bespoke furniture business. Her advice has been invaluable in all areas, from our marketing strategy to streamlining our business model and even our website design. Polly is very approachable, flexible and creative and is an absolute pleasure to work with. She has many important contacts in the industry and has even introduced us to potential clients. Without Polly's guidance, we would not be where we are today and we look forward to working together again in the future.

OPL, Bespoke Portuguese furniture brand launching in the UK Completed company launch package, now signed up to a monthly mentoring package

THE COMPANY LAUNCH PLAN

When preparing to launch a new venture outside of my mature photography business, I approached a long-standing, well-respected client of mine for advice on where to source a mentor specialising in the world of design. “You need Polly” was their immediate response. Right from our initial phone call, I felt comfortable that Polly would be able to satisfy my marketing needs. Her skill was to prompt me to recall what I already knew, but to focus the priorities in a logical fashion so that real progress could be made. If we were all as brilliant at marketing as we are at producing our art, then there would be no need for Polly’s input, but regrettably that’s not usually the case. I think of Polly as a collaborator, a knowledgeable resource, someone who knows people who know people - the right people - working with her network of contacts and associates for our common good. Working in isolation in a small business, one’s judgement can often be distracted, that’s when Polly and her ever-so-gentle coaxing, jostling and coercion is so valuable.

BR, Photographer & Photographic Artist Completed company launch plan. Now signed up to monthly mentoring package.

THE COMPANY LAUNCH PLAN

Polly Williams is an absolute gem! On the recommendation of a colleague, I contacted Polly to help me with PR, and I haven’t looked back. She’s been brilliant, always full of enthusiasm and encouragement, which is incredibly infectious, you can’t help but feel excited and eager to develop your business. Polly tailors her approach to each client, giving you confidence that she really understands your business, and what you want to achieve. Her approach is brilliantly pragmatic and practical, looking holistically at every aspect of what you do, which worked incredibly well for me. Polly is always brimming with terrific ideas, she’s absolutely fabulous to work with, constantly coming up with a new angle, or a different approach, opening up lots of opportunities for growth along the way. I’m so pleased I enlisted Polly, she’s been an absolute pleasure to work with, I can’t imagine my business without her now!

CM, Landscape Designer, Completed package. Now signed up to monthly mentoring package.

THE COMPANY LAUNCH PLAN

My experience and journey with Polly at Camberyard has been an absolute pleasure. In a short space of time she has guided me to launch my interior business and achieve my goals through her expert knowledge, extensive resources and truly genuine personality. I would thoroughly recommend her expert services to launch an interior design business.

MB, Interior Designer, Completed package. Now signed up to monthly mentoring package.

THE CAREER CHANGE PLAN

THE CAREER CHANGE PLAN

I found Polly quite by chance, when I was researching ways to enter the interior design industry - and from a small seed, big plans have grown. With my passion for interiors taking over my thoughts, Polly gave me the push I needed to embark on a new career. Her mentoring has been invaluable in this crucial stage of my development. Polly's attention to detail, and her deep understanding of the industry, enabled her to set goals that are tailored to me, giving me the confidence to achieve my ambitions. Whenever I leave a session with Polly, I feel engaged and inspired; her enthusiasm is infectious. I would highly recommend Polly’s bespoke services to anyone in the industry. Becoming part of the Camberyard community, with all its combined knowledge and expertise, is an added bonus.

VW, Investment Banker and now a KLC Open Learning Student Completed Career change plan, now signed up to monthly mentoring package

THE CAREER CHANGE PLAN

I contacted Polly to discuss my transition from being a structural engineer/designer to an interior and furniture designer. From the first instance, Polly was focused on my personal goals and fully understood my previous situation, tailoring a smart plan for me to achieve a successful transition. Polly not only defined the areas I need to strengthen and planned out review points, she also introduced me to very experienced and supportive professionals in the industry. Polly goes the extra mile by helpfully updating you on news that is relevant to your interest and is always available to help. Her invaluable experience, support and professionalism makes her the ideal advisor for anyone seeking a bespoke service to help you at any point during your career in the interior design industry.

FB, now a KLC Student Completed career change plan, now signed up to monthly mentoring package

We listen. We advise.
We create. We deliver.

To discuss your business needs, and how we can help your company grow
Call us for a chat on:

+44 (0)78 8974 8908

POLLY@CAMBERYARD.COM