SO YOU’RE A BRILLIANT DESIGNER, BUT ... CAN YOU BUILD YOUR FRACTIONS OF ACTION?

In this wholly practical, eminently useful section, Polly Williams compiles the best of her design business advice – giving you, in a bite-size format, a taste of her successful ‘Fractions of Action’. Using a 360° framework, she operates her Fractions strategy on the simple belief that if you do a little of everything it will add up to the sum of a whole. In other words, focusing on all aspects of your business – including lifestyle, networking and even office structure – will give you the tools you need to succeed.

Polly arms you here with six key pieces of advice that build in elements of her ‘Fractions of Action’. Each question is important, so consider them all!

SO YOU’RE A BRILLIANT DESIGNER, BUT...

Do you have your business foundations in place?

Can you identify your strengths and weaknesses?

Do you know your USP?

Do you know how to launch a brand?

Are you working in a way that suits your lifestyle?

Can you negotiate fees that work for you?

So you’re a brilliant designer, but do you have your business foundations in place?

Here at Camberyard, we believe a good business begins with a strong foundation. Just as you wouldn’t build a house without preparing the ground, you shouldn’t jump feet-first into your new design venture without thinking through your long-term plan.

June 2017

Posted in: The Fractions

So you’re a brilliant designer, but can you identify your strengths and weaknesses?

A common mistake when starting out is to try and do everything yourself. While cutting corners to lower costs may feel like a good idea in the beginning, doing so may result in a loss further down the line. At Camberyard, we know there are certain tasks that must be done correctly first time in order for a studio to run smoothly.

June 2017

Posted in: The Fractions

So you’re a brilliant designer, but do you know your USP?

For many people, the term ‘unique selling point’ or USP – an acronym used primarily by marketers – is meaningless. It is, however, the key to making your studio stand out.

June 2017

Posted in: The Fractions

So you’re a brilliant designer, but do you know how to launch a brand?

In a time before Pinterest, Dering Hall and LuxDeco, the interior designer was everything. Benefitting from trade accounts and insider knowledge, they were the go-to for those seeking luxury home improvements – their services a necessity.

June 2017

Posted in: The Fractions

So you’re a brilliant designer, but are you working in a way that suits your lifestyle?

Starting a new business is exciting. So exciting, in fact, that it can quickly become all consuming. In those heady first months, putting your fledgling company above all else can feel like a privilege rather than a problem.

June 2017

Posted in: The Fractions

So you’re a brilliant designer, but can you negotiate fees that work for you?

With so many different fee methods, including fixed or daily/hourly, it can be a tricky conversation for both you and your clients.

June 2017

Posted in: The Fractions